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GOAL To raise money to retire building renovation debt
SCHEDULE Campaign ran three months
BRANDING Logo used for print, video and internet; Poster for tracking campaign success; Letters to members and various groups; Video for marketing included YouTube, FaceBook page, and Web site communications
THEME “Our Renovation Story - Be Part of the Story” Members told their stories of what the renovation meant to them. A charcoal portrait was produced for people who shared their "stories" and used for twelve bulletin inserts and pledge cards. Portraits were used to raise funds.
RESULT
Close to a quarter of a million dollars was raised.
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